What is Sebrae?

Brazilian Micro and Small Business Support Service (Sebrae) is a non-profit autonomous institution whose mission is to promote competitiveness and sustainable development of micro and small enterprises – MSEs. Created in 1972, it was a government agency until 1990, when it was transformed into a private entity of public interest. Sebrae’s vision of future is to achieve excellence in the development of micro and small businesses, thereby helping to build a fairer, more competitive and sustainable Brazil.

Which are the sectors served by Sebrae?


Sebrae supports rural farmers, associations, cooperatives and small-sized agro-industries, through guidance, dissemination of information and technology, capacity building and consultancy services in the fields of management and production, market access and financial services. Our aim is to improve the competitiveness, sustainability and development of rural enterprises.


In order to increase the competitiveness of micro and small industrial corporations and to strengthen Brazil’s production chains, Sebrae employs a wide range of tools such as information dissemination, capacity building and promotion of access to technologies, innovation and markets. Among the projects developed by Sebrae, the support to sectoral hubs, development of clusters and business linkages between big and small-sized corporations are worth of notice.


Consultancy services and entrepreneurial capacity building in marketing, customer service, sales techniques, pricing, financial controls, stock and people management are some examples of how Sebrae supports the development of retail commerce. Access to e-commerce, use of e-payment, automation of operations and controls, and sustainability as a competitive advantage – these are the new challenges that businesses must cope with in order to stay competitive.


Today, the services sector is among those reporting more intensive growth in Brazil, with greater dynamism found in the segments of tourism, culture and entertainment, information technology and services to corporations and families. Among the priority actions developed by Sebrae one could mention the dissemination of technologies, incentive to innovation and capacity building of entrepreneurs and their teams. The delivery of quality services is essential to a number of other value chains and can be considered to be a competitive advantage in many segments in the sectors of commerce, industry and agribusiness.

Which are the products and services provided by Sebrae?


Surveys, articles, publications, news and much more. Useful information that enable small businesses from different economic sectors to find all they need to know to keep up on what is happening in the business world.


With thousands of consultants distributed all over Brazil, ready to carry out a complete analysis on your business, Sebrae renders consultancy services in its service units, or directly in your firm.


Sebrae offers more than 40 courses and lectures, both face-to-face and at distance, to serve those willing to run their own businesses or those who want to expand it. These courses are tailored to those wanting to learn basic entrepreneurship principles that can be applied to the management of a real business.


With publications on a wide array of entrepreneurship-related topics and sectors, Sebrae helps owners and those willing to run a business in their search for knowledge, respecting their pace and time, both at home or in the corporation.


Assisting corporations in the promotion of innovation in their processes and products is an important focus of Sebrae’s work. The final purpose is to make small businesses more competitive in an ever-changing market.

Access to markets

Sebrae promotes fairs, business rounds and exhibitions all over Brazil, bringing together the corporations that want to sell, buy and generate new businesses. These activities help MSEs introduce their products and services in the market.


Sebrae recognizes and disseminates its entrepreneurial vision to the entire country through awards that appraise, encourage and foster the consistent growth of small businesses.

Sebrae’s financial resources

Sebrae’s budget comes from contributions of 0.3% to 0.6% of Brazillian corporations’ payrolls. Resources are collected by the Brazilian Social Security Institute (INSS) and transferred to Sebrae. It is worth mentioning that Sebrae is not a financial institution; rather, it provides support and tries to facilitate micro and small businesses’ access to credit, by mediating with banks and micro-credit cooperative associations and institutions.

The Brazilian micro and small enterprises

To be classified as a micro or small business, the enterprise’s annual gross revenue should not exceed R$ 360.000,00 (US$ 172,248.00) for micro businesses, and 3.600.000,00 (US$ 1,722,488.00) for small ones. The number of employees is also taken into account, as disclosed in the chart below:

The Brazilian economy is mostly composed of micro and small enterprises. According to the Ministry of Labor, 99.1% of all Brazilian enterprises are micro or small businesses that employ almost 30 million people, accounting for 52.3% of total formal jobs.